Social media applications like Facebook are so intensely popular these days, that businesses are utilizing them to expand their reach and increase their profits. Why? Because there’s zero limit to the expansion of your Facebook profile. With the help of the internet, you can reach any destination and any person, even half way across the world. You’re not limited to customers walking into your store.
But what does that information have to do with generating and activating a Facebook QR code page? How do we transition that thought into an explanation of the article title? Well, we’ll tell you.
QR code technology takes the complexity of online marketing and makes it simple. Enabling you, the Facebook business page holder, the opportunity to direct users straight to you.
If you can’t see it already imagine this: Likes, comments, interactions, and purchases are increasing daily. With minimal effort. All you have to do is set up the perfect QR code solution, and that’s exactly what we’re here to help with. Just follow along and jot down any notes for future reference. If you need a reliable service to have your back along the way, please visit us at Viral QR.
What is a Facebook QR Code?
Starting with the basics so that we don’t overwhelm our readers, a Facebook page QR code connects your Facebook profile with an external mobile-friendly page. Basically, this method will automatically open the Facebook app once a user scans the custom QR code using his or her smartphone. A great bridge for introducing traditional marketing efforts to the online world.
The awesome part about this route of advertising is that, if you want, you can add the Facebook page QR code to marketing materials or a LinkTree on other social media accounts. Copy and paste the QR on business cards, flyers, emails, posters, and so on. Then watch your Facebook business page flourish with requests and engagement.
Bonus points awarded if you create QR codes that summarize your business and what you offer clientele. Not only will the scannable symbol intrigue people, but you’ll also draw users in by explaining what you do, how you do it, and why you’re so good at it.
Benefits of Using a Facebook QR Code
Giving out your Facebook page URL or username is the same as adopting a QR code solution; the difference is that users have to type in/click a URL, or they have to scan using their camera.
The two don’t seem all that opposite, but we’ll definitely confirm that the latter is more visually appealing than the former. Think about it: When was the last time you read an entire flyer to locate the URL at the end? You probably can’t remember.
On the other hand, when was the last time you saw a poster with a QR screaming, “Come look at me!” The shape of it is enough to draw prospective customers in, get them to click, and automatically be directed to your Facebook profile. With a single effortless tap, you’re giving communities full of people access to your business – and we all know that the people of today are all about clear, concise convenience.
That’s benefit #1 that we wanted to lead you in with. Now, here are the rest:
Event Promotions Made Easier
If you’re planning an occasion, the best way to get the word out efficiently is through a QR code that links back to a Facebook event page. All you have to do is choose what to add it to: A flyer, poster, or social media post.
You see, these generated scannable images are not just feasible of linking back to Facebook profiles; they can quite literally hold any website you want them to. Which makes promoting easier than ever before! Once your phone camera has the QR in its system, a direct internal movement will be made to your event page where users can automatically RSVP with a single click. This allows you to see potential turnout, where you can then project sales and decide if another future event would be beneficial.
P.S. This isn’t relevant to just in-person events. If you’re promoting a webinar, the same marketing materials are applicable.
Targeted Traffic Here You Come
We personally think that the best part about QR coding is that you can personalize what your customers see when they scan and visit your landing page. It doesn’t have to direct users to one page; it can direct them to multiple Facebook accounts, or event pages, or promotional offerings, or… the sky’s the limit. Really.
This unique tailoring experience can grant you the opportunity to:
- Promote a product launch
- Highlight key features of your business
- Include insider benefits and perks
- Communicate a discount sale
- Clearly outline a call to action
No Page Name Confusion
When you add a www.insertnamehere.com link to an advertisement flyer, there’s wiggle room for error. Meaning that if someone is jotting down a website, they may leave a letter or number out. They may type it incorrectly in the search bar. They may be led to a different business that’s not yours.
But, with keys created by a Facebook QR code generator or yourself, there’s zero wiggle room for error. Once the scan is conducted, the confusion is avoided, the technological device processes the link, and you’re automatically guided to whatever site is attached. From one spot to another in a matter of seconds!
Indulge in Cost Effectiveness
We don’t think a lot of people consider this benefit, but using QRs is super cost-effective. Especially compared to other forms of advertising that you pay out of pocket for monthly. Look into it for five minutes and you’ll see the difference instantly.
How to Create a Facebook QR Code
There are no two how-to guides that will be the same, so we decided to go with the general consensus sort of deal. Follow these directions below, and if there are a few additional steps you need to get you through the creation, just ask one of our trusted team members for some guidance:
- Choose a trustworthy generator to create your Facebook Page QR code.
- Select the appropriate type of key for your business; we often point people in the direction of a standard URL.
- Customize the design so that it’s appealing to your clientele. Be sure to use different colors and elements to point towards a recognizable logo.
- Test it out before you launch it. Specifically, make sure that it’ll work on multiple devices correctly. You don’t want users getting redirected to an external site that’s not yours.
- Press download and implement your QR code on business cards, flyers, posters, and event merchandise.
Bonus step: ViralQR Code generator offers a feature where you can track your performance. Be sure to look at charts and maps often to see if you need to make any necessary changes to increase engagement.
Using Facebook QR Codes in Real-World Scenarios
What’s all of this information good for if our readers don’t know how to use it in a real-world scenario? Don’t worry; we have some examples in action for you to reference.
Retail
A great advertisement play is to slap a QR code on a piece of paper, laminate it, and hang it near the registers. As a retail store, you can also put one on your product packaging. That way, after a purchase is made, customers can head over to your social media to leave reviews, share photos, and stay updated with new product releases. A move like this encourages loyalty and community.
Restaurants
We personally love going to a restaurant and seeing a good QR code upon opening a menu. It’s intriguing and gives us that extra “push” to scan it into our phones.
Restaurants do this for a positive purpose. Their diners are the ones that keep them in business, so placing a symbol on the front of a menu or on a table coaster is an easy way to say, “Hey, come follow us on social media to be in-the-know.” From there, restaurant owners can decide what they post on their FB and other socials. Like new mouthwatering dishes, upcoming promotions, discounts on gift cards, or themed night invites.
Business Cards
No singling out here! If you own a business in the beauty sector, or the entertainment industry, or a pet business… or really anything in between… you can utilize business cards! Do away with the confusing URLs and put a clean, scannable QR code. Current and future potential clients will both be thankful.
Best Practices for Facebook QR Codes
At this point in the article, you might be asking yourself, “Why do I need to create a QR code for my Facebook?” If the content provided hasn’t convinced you, maybe the next few paragraphs will.
Here, we’ll highlight the best practices to use for full QR code utilization. If you follow these suggestions, your Facebook profile will surely gain hype and never make you question “why” again.
Best Practice #1: Summarize Your FB Page
If you’re solo creating or using a Facebook QR code generator, you need to make sure that you input a direct overview of the business you’re offering customers. Meaning, there should be a clear and concise headline, a short description of what you’re offering crowds, and an option to press “Like” on your profile once the symbol is scanned. A.K.A. Summary.
Now, you can have fun with this area of advertising. The digital footprint you devise can live on websites or it can be put into print to hang up around populated areas. It can prioritize a Facebook event page or outline a Facebook group QR code. You can present how many likes your audience makes up or easily link your landing page. Options are uniquely endless.
Best Practice #2: Create a QR Code That’s In-Line With Your Brand
Another best practice to follow is this: Create QR codes that go hand-in-hand with your brand. Don’t experiment, because it’ll make the process seem like your business is too sporadic. That’s the opposite of what everyone wants; instead, loyal followers would prefer a brand that is uniform and true to origins and goals.
That’s not to say you can’t customize your overall look, because you can. Picking and choosing your brand colors and a true-to-you logo is totally viable. And keeping your choices the same in print and digital will totally win you brownie points in the eyes of the audience.
A good example we use is: If you’re in the business of dog walking, you wouldn’t center your FB around cats, guinea pigs, and hamsters. Right? No, you’d have a logo with puppies, leashes, and treats. Showcasing what you do – not the opposite of what you do.
Best Practice #3: Edit and Update Accordingly
One thing you need to be fully aware of is that once created, a QR code is not permanent. This little fact works in your favor, for more ways than one.
For example, if you chose a FB solution that’s not necessarily working in your favor, you can edit it to attract more users. Just as well if you found a different solution that’s more efficient and favorable! Just use the best practice #3 and edit and update accordingly.
The same goes for making a mistake; if you create a QR code with misinformation or wrong links, you have the ability to go in and fix it ASAP.
Common Issues with Facebook QR Codes and How to Fix Them
If you used a generator or created a key yourself, that’s awesome! But we advise that you check all your bases, because even if you followed the right steps, the QR could not be working. Some common issues that you’ll have to look out for include:
- Size of the code is too small or too big
- The page linked is either broken or expired
- The contrast of the code is not quite right
- The code is overcrowded
- Phones latest update is not installed (sadly this, you cannot help – the consumer has to take action)
To fix any of the above, please reach out to one of our trusted reps here. We’ll guide you through so that next time you can solve any issues independently.
Conclusion
We’ve arrived at the end, phew! That was a lot of information about QR codes. But now you know the benefits, examples of use, how to create, and best practices to abide by. For future reference, you can look back at this information to help others through or to refresh your memory the next time you create or change a code.
We hope you enjoyed the read – and don’t forget, we’re always a message away. We’ll always be here to provide clear, concise clarification if needed.
